Washtenaw Community College

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BMG 160: Principles of Sales

Basic selling techniques are taught and practiced through textbook learning, video demonstrations and practical role-play activities. Emphasis is placed on "how to sell" in the business work environment. Skills learned are appropriate for a variety of sales positions and can be utilized in any industry. Students learn to be effective and sell by building telephone prospecting skills, preparing customer presentation calls, handling customer objectives, and closing a sale. Business etiquette and understanding the basics in commercial contracts are also addressed.

Level I Prereq: Academic Reading and Writing Levels of 6

Credits
3
Lecture Hours
45
Clinical Hours
0
Lab Hours
0
Other Hours
0
Total Hours
45

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