Search Washtenaw Community College


BMG 201: Entrepreneurship II - Market Planning

Students learn how to identify a target market that provides a continuous competitive advantage to the small business owner by performing market research. Students will complete a plan of marketing which includes an evaluation of profit potential. This course was previously BMG 292.

Level I Prereq: Academic Reading and Writing Levels of 6; BMG 109 minimum grade "C-", may enroll concurrently or equivalent business experience

Level II Prereq: CIS 099 with grade "P"

Lecture Hours
Clinical Hours
Lab Hours
Other Hours
Total Hours

Some classes are not offered every term. To see if this class is currently available, check the schedule.

Get Advising From Home

Save a trip to campus. Just fire up your computer webcam and microphone to talk to an advisor online.

more »

Books Delivered to You

Save time and gas: Get your books online through WCC’s Barnes & Noble Bookstore.

more »

What Students Say About Online Classes

“I was very reluctant to take online classes, but because of my various roles as a wife, mother, full-time employee, and student my time was limited…. Online classes have helped with managing my time in these various roles, and have been a true blessing to both my family and my learning experience at WCC.”

—F. Robertson

Feedback & Suggestions | Social Media Directory