BMG 215: Planning an E-Commerce Business
In this course, students prepare an E-commerce business plan suitable for presentation to decision makers. This includes an examination of the strategies used by management to develop and implement an E-commerce site, the process involved in planning and maintaining the Web site, attracting and maintaining customers, and measuring success. Students who have equivalent work experience may contact the instructor to waive the prerequisites.
Level I Prereq: Academic Reading and Writing Levels of 6; BMG 155 minimum grade "C-"
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