Washtenaw Community College

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BMG 215: Planning an E-Commerce Business

In this course, students prepare an E-commerce business plan suitable for presentation to decision makers. This includes an examination of the strategies used by management to develop and implement an E-commerce site, the process involved in planning and maintaining the Web site, attracting and maintaining customers, and measuring success. Students who have equivalent work experience may contact the instructor to waive the prerequisites.

Level I Prereq: Academic Reading and Writing Levels of 6; BMG 155 minimum grade "C-"

Credits
3
Lecture Hours
45
Clinical Hours
0
Lab Hours
0
Other Hours
0
Total Hours
45

Some classes are not offered every term. To see if this class is currently available, check the schedule.

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