BMG 250: Principles of Marketing
Course is available online in Spring/Summer 2016.
In this course, students will gain an understanding of marketing strategy, segmentation, differentiation, buyer behavior and emerging technology tools for marketers. The course also focuses on marketing decisions, with emphasis on the key strategy decisions in each area of the marketing mix: product, place, promotion and pricing.
Level I Prereq: Academic Reading and Writing Levels of 6
- Lecture Hours
- Clinical Hours
- Lab Hours
- Other Hours
- Total Hours
Some classes are not offered every term. To see if this class is currently available, check the schedule.
Save a trip to campus. Just fire up your computer webcam and microphone to talk to an advisor online.more »
Save time and gas: Get your books online through WCC’s Barnes & Noble Bookstore.more »
What Students Say About Online Classes
“When I took an online class for the first time I was amazed at how organized it was. It was so easy to navigate and provided me with all the links and tools I needed to complete my course.”—Mary Beth H., 30