BMG 250: Principles of Marketing
In this course, students will gain an understanding of marketing strategy, segmentation, differentiation, buyer behavior and emerging technology tools for marketers. The course also focuses on marketing decisions, with emphasis on the key strategy decisions in each area of the marketing mix: product, place, promotion and pricing.
Level I Prereq: Academic Reading and Writing Levels of 6
- Lecture Hours
- Clinical Hours
- Lab Hours
- Other Hours
- Total Hours
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