Washtenaw Community College

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BMG 250: Principles of Marketing

In this course, students will gain an understanding of marketing strategy, segmentation, differentiation, buyer behavior and emerging technology tools for marketers. The course also focuses on marketing decisions, with emphasis on the key strategy decisions in each area of the marketing mix: product, place, promotion and pricing.

Level I Prereq: Academic Reading and Writing Levels of 6

Credits
3
Lecture Hours
45
Clinical Hours
0
Lab Hours
0
Other Hours
0
Total Hours
45

Some classes are not offered every term. To see if this class is currently available, check the schedule.

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What Students Say About Online Classes

“My teacher posted his lectures and activities on Blackboard weekly, so I was able to complete all required class work and tests at my own leisure. Most importantly, I learned a ton in the course, and my excellent instructor was available by email around the clock.”

—Wendy L., 48

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