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BMG 250: Principles of Marketing

online available

In this course, students will gain an understanding of marketing strategy, segmentation, differentiation, buyer behavior and emerging technology tools for marketers. The course also focuses on marketing decisions, with emphasis on the key strategy decisions in each area of the marketing mix: product, place, promotion and pricing.

Level I Prereq: Academic Reading and Writing Levels of 6

Lecture Hours
Clinical Hours
Lab Hours
Other Hours
Total Hours

Some classes are not offered every term. To see if this class is currently available, check the schedule.

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“I was very reluctant to take online classes, but because of my various roles as a wife, mother, full-time employee, and student my time was limited…. Online classes have helped with managing my time in these various roles, and have been a true blessing to both my family and my learning experience at WCC.”

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