Washtenaw Community College

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INP 233: Web Analytics and SEO

In this course, students will learn about the technologies and techniques used to increase Web site traffic, as well as how to track user activity and evaluate the impact of Web site changes via analytics. Search engine optimization and the role of social and interactive media in driving user behavior are given significant focus.

Level I Prereq: Academic Reading and Writing Levels of 6; INP 150 and INP 153, minimum grade "C"

Credits
3
Lecture Hours
45
Clinical Hours
0
Lab Hours
0
Other Hours
0
Total Hours
45

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