E-Marketing: Twitter Tactics for Your Business

Prerequisite(s): "Computer Basics: Internet" or equivalent experience.

Harnessing the power of Twitter to build your brand awareness, drive sales and promote your company is something entrepreneurs and business owners now accept as an opportunity they should not miss. In this course we use various Twitter tools to build and manage business campaigns online - by both teamwork and individual use of web-enables PCs. Topics covered include: building a personal page, creating a business page, creating appropriate marketing messages, how to integrate Twitter with other social media platforms, and more!

This class may be taken as an elective for WCC's E-Marketing Certificate.
For more information, visit E-Marketing Certificate.

Evaluating Your Wellness Program HRCI Recertification

Company Wellness programs are a long-term investment. Finance and the Chief Executive Officer (CEO) want hard numbers to show return on investment (ROI) for a company wellness program. And wellness ROI is tougher to calculate than, say, a 401(k). This training will help you strategize how to assess the need for, develop and evaluate your wellness program specifically measuring the impact and ROI.

This class has 2 sessions. The first meets on Wednesday, June 6 from 8:30 to 10:30 am, the second meets on Wednesday, June 20 from 8:30 to 11:30 am.
This class qualifies for 5.00 general recertification credit hours approved by the Human Resource Certification Institute.
For more information, visit Human Resource Recertification.

Excel 2010: Level 2

Prerequisite(s): "Excel Level 1" or equivalent experience.

Building on your beginning skills, learn how to create formulas with additional Excel functions, work with larger worksheets, build 3D formulas within a workbook, use data features such as sorting and filtering, and insert charts and other graphics.

The required book, "Microsoft Excel 2010: Level 2," ISBN 9781591363149, is available at the WCC Bookstore.
This class qualifies for 0.80 Continuing Education Units or Hours of Training provided by Washtenaw Community College.

Excel 2010: Level 3

Prerequisite(s): "Excel Level 2" or equivalent experience.

Advance your knowledge of formatting techniques, templates, and workbooks. Use upper-level functions and analysis tools, advanced list management - including pivot tables and pivot charts, auditing worksheets and custom charting.

The required book, "Microsoft Excel 2010: Level 3," ISBN 9781591363156, is available at the WCC Bookstore.
This class qualifies for 0.80 Continuing Education Units or Hours of Training provided by Washtenaw Community College.

For Sale by Owner Buying or Selling Real Estate Without Broker Assistance

Selling or purchasing real property in Michigan is more complicated than simply putting a "For Sale by Owner" sign in the front yard. If you're considering the sale or purchase of real property without broker assistance, or simply interested in the process, the course is for you. Survey the basic elements provided by "For Sale by Owner" companies and web sites. Survey, analyze and discuss the application of applicable Michigan real estate and licensing law to the "FSBO" process. Recognize the legal obligations and responsibilities associated with real estate transactions as well as possible implications or actions for negligence or failure to comply with the law. Participate in exercises covering such topics as "Negotiation Skills" and "Marketing".

Grant Writing 2: Proposal Development

Prerequisite(s): Grant Writing 1: Investigating Opportunities

Once you have identified a grant funding opportunity, it is now time to develop a competitive grant proposal. Learn how to interpret the grant solicitation guidelines, how to interact with the funding agencies, and how to write the components of a grant proposal. Participants will be working on developing grant proposals they have identified in Grant Writing 1 in class and between classes, with the guidance of an experienced and successful grant writing professional.

Recommended for those who are working in a non-profit or public sector organization who want to learn or improve their grant development skills. No class 7/4.
For more information, visit Grant Writing Certificate or Michigan Educator Continuing Education.

Introduction to Special Event Planning

Prerequisite(s): None.

How do you plan a spectacular event? Whether you want to plan an event for yourself or you want to investigate this as a possible career, learn the basics of special event planning in this 2-part workshop. Learn how to establish a vision for the event, select vendors, create a budgeting and planning checklists. Determine what your role is as the event planner during the planning and on the day of the event. Participants will have a clear overview of what is involved in planning amazing special events.

Secrets of Wealth Accumulation

Learn some of the most important secrets of wealth accumulation. Gain basic insight into investing in stocks, bonds, mutual funds and exchange-traded funds, as well as real estate and other financial vehicles. Examine fundamental principles which can help an individual accumulate real wealth over time. Explore the psychology of investing and gain historical perspective on the stock market and the world economy. Look at such diverse topics as different types of stocks, bonds and funds; concepts such as asset allocation, tax deferral, tax deductibility, and tax-free income; the different types of qualified plans; real estate investing in general; basic information about commodities; the role of insurance in financial and estate planning; a brief overview of the history of the stock market; some discussion of the global economy; and how to use various free financial websites.

Small Business Development Training Make a Living Doing What You Love!

Come and learn the skills necessary to be successfully self-employed in a service-oriented business. Topics include pros and cons of self-employment, establishing yourself as a business entity, setting and collecting fees, financial record keeping, avoiding problems with the IRS, marketing your practice on a limited budget, networking, limiting liability and creating effective client contracts, small business ethics, and more.

An optional text is "The Small Business Start-Up Kit" 6th Ed. ISBN 9781413310993.
This class qualifies for 4.00 Continuing Education Units approved by DONA International, an association for doulas.

Wordpress Create a Blog or Website Without Coding

Prerequisite(s): "Computer Basics: Internet" or equivalent experience; have a web-accessible email account, such as gmail, yahoo, comcast, etc.

Looking to create your own blog? Wordpress is an open-source content management system that allows you to create and manage a custom blog or website without complicated coding. Quickly create a blog for your personal hobby, social organization, or business. Free widgets give your blog advance functionality. Once your blog is up and running, you will be able to track your viewers and edit pages using a familiar word processing interface. Become a Wordpress pro and skip the time-consuming process of learning code.

This class may be taken as an elective for WCC's E-Marketing Certificate. No Class 7/4. Sites created in this class are hosted by Wordpress.com - the free version.
For more information, visit E-Marketing Certificate.