E-Marketing: Grow Your Business with LinkedIn

Prerequisite(s): "Computer Basics: Internet" or equivalent experience.

With more than 45 million users around the globe, LinkedIn represents professionals seeking business and career opportunities. Unlike other social networking sites, LinkedIn was developed solely for `"business people" and offers the opportunity to build a network of quality contacts. Business owners and entrepreneurs: Kick-start your LinkedIn profiles to maximize their networking potential. Topics covered include: building a personal page, creating a business page, LinkedIn Groups, creating appropriate marketing messages, how to integrate LinkedIn with other social media platforms, and more!

This class is required for WCC's E-Marketing Certificate.
For more information, visit E-Marketing Certificate.

E-Marketing: Search Engine Optimization Tips and Tricks Boost Your Web Traffic

Prerequisite(s): "Computer Basics: Internet" or equivalent experience.

Explore the various ways that Google ranks web pages. Learn tips and tricks to improve your website's search engine visibility and increase traffic. Walk away with a number of search engine optimization techniques that you can apply within your e-marketing strategy.

This class is required for WCC's E-Marketing Certificate.
For more information, visit E-Marketing Certificate.

E-Marketing: Social Media Best Practices

Prerequisite(s): "E-Marketing for Small Business and Nonprofit Organizations" or working knowledge of current social media channels.

Want to ensure that your venture into E-Marketing is effective? Proven principles of marketing, public relations and customer service can be applied to the new social media landscape. Explore some of the new best practices that have emerged and how common pitfalls can be avoided. Real world examples will be used and we'll relate these to your individual business.

This class is required for WCC's E-Marketing Certificate.
This class qualifies for 0.30 Continuing Education Units or Hours of Training provided by Washtenaw Community College.
For more information, visit E-Marketing Certificate.

E-Marketing: Twitter Tactics for Your Business

Prerequisite(s): "Computer Basics: Internet" or equivalent experience.

Harnessing the power of Twitter to build your brand awareness, drive sales and promote your company is something entrepreneurs and business owners now accept as an opportunity they should not miss. In this course we use various Twitter tools to build and manage business campaigns online — by both teamwork and individual use of web-enables PCs. Topics covered include: building a personal page, creating a business page, creating appropriate marketing messages, how to integrate Twitter with other social media platforms, and more!

This class may be taken as an elective for WCC's E-Marketing Certificate.
For more information, visit E-Marketing Certificate.

eBay Essentials Safe Shopping on eBay and PayPal Pointers

Prerequisite(s): Internet access, an email account, and a valid credit card number to use for account verification.

Are you the last person on earth to buy stuff on eBay? Whether you're new to eBay or have been buying for years, here's your chance to learn all the little ins and outs of this powerful online auction. If you're thinking about selling on eBay, take this class first so that you'll know where your customers are coming from. And if you're buying online, PayPal is an essential tool for you to know. Seats for this class are "Buy it Now" priced, and quantities are limited!

eBay: Successful Selling for Beginners

Prerequisite(s): "eBay Essentials" or equivalent experience; an email account, an eBay account, and a PayPal account.

The popularity of online auctions continues to grow — which means great financial opportunities for sellers. Jump-start a new career or hobby with the expert guidance of a successful eBay dealer. You'll explore the importance of professionalism in every aspect of eBay business, identify 'hot' items to sell, write effective descriptions, prepare listings, and develop a strategy for maintaining your business. Are you interested in helping others? Find out what eBay has to offer for charitable giving and community service.

Session 1 — March 24 — Room ML 130
Session 2 — March 31 — Room ML 126

ePubs: Getting Started

Prerequisite(s): "Computer Basics: Mac & iMac," and/or familiarity with iWork: Pages or other word processing software.

Curious about ePubs? Take a look at what's being created, how they are distributed, and the options for creating your own as this medium evolves. You'll see how a basic ePub can be created with (Apple's) Pages software and review other pathways to producing and sharing ePubs.

Macs and iWork: Pages will be used in class, but Windows users are welcome.
This class qualifies for 0.30 Continuing Education Units or Hours of Training provided by Washtenaw Community College.

Excel 2010: Level 3

Prerequisite(s): "Excel Level 2" or equivalent experience.

Advance your knowledge of formatting techniques, templates, and workbooks. Use upper-level functions and analysis tools, advanced list management — including pivot tables and pivot charts, auditing worksheets and custom charting.

The required book, "Microsoft Excel 2010: Level 3," ISBN 9781591363156, is available at the WCC Bookstore.
This class qualifies for 0.80 Continuing Education Units or Hours of Training provided by Washtenaw Community College.

Flash CS5: Level 1

Prerequisite(s): "Computer Basics: Windows" or equivalent experience.

Flash is the industry-standard authoring tool for producing high-impact web experiences, including animations, web applications, or entire websites. Learn the basic tools and techniques you'll need to build simple interactive objects and animations that stand on their own or can be used on the web.

The optional book, "Adobe Flash CS5 Classroom in a Book," ISBN 9780321701800, is available at the WCC Bookstore.
This class qualifies for 0.80 Continuing Education Units or Hours of Training provided by Washtenaw Community College.

Flash CS5: Level 2

Prerequisite(s): "Flash CS5: Level 1," or equivalent experience that includes drawing, frame-by-frame animating, tweening, and basic image alteration.

Build on skills you learned in "Flash CS4: Level 1" and explore more complex animations, masks, buttons, movie clips, sound, and more.

The optional book, "Adobe Flash CS5 Classroom in a Book," ISBN 9780321701800, is available at the WCC Bookstore.
This class qualifies for 0.80 Continuing Education Units or Hours of Training provided by Washtenaw Community College.