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LifeLong Learning @ WCC

Personal Enrichment. Professional Development.

Business & Industry Professionals

E-Marketing Certificate

This certificate program combines social media marketing tools and techniques with basic skills in photo/video and web-presence (site, blog, CMS) that are critical to effective online marketing for businesses and nonprofit organizations.

The number of classes and hours that each student chooses to take to earn the certificate varies, beyond the minimum requirement. The intent is that the student selects the classes based on their own existing skills and their professional aspirations. The classes and hours that the student has completed will be printed on the back of the certificate, to document the individual program they built.

Requirements

You must take all required E-Marketing classes (four classes, 12 hours) plus one elective E-Marketing class. The required classes are:

E-Marketing for Small Business and Nonprofit Organizations
E-Marketing: Social Media Best Practices
E-Marketing: Grow Your Business with LinkedIn
E-Marketing: Search Engine Optimization Tips and Tricks

Other requirements:

Blogs, Content Management, Website Classes — must take a minimum of 12 hours
Images and Video Classes — must take a minimum of eight hours

Credit for completing a class is granted for full attendance. Exceptions will be considered based on instructor discretion.

The following documents provide more information:

Fluid Program

Content of existing courses will be updated as technologies and trends change. New courses will be added as appropriate.

Two-year Limit

Due to the ever-changing nature of this field, students must complete their certificate within two years. There is no minimum time set to complete; once you have met the minimum requirements, you should apply for the certificate.

To obtain the certificate, students must submit the application form. Full attendance for each class listed will be verified and a certificate will be generated. Allow two to four weeks for verification/processing.

Grandfathering

Certificate candidates may include required/elective courses they have completed from Fall 2010 forward. There is no test-out option available.

18 classes currently available (ordered alphabetically by class name)

Dreamweaver Level 1

Prerequisite(s): Computer Basics 2: Windows, or equivalent class or experience and web browsing skills. Some HTML knowledge is helpful.

Create and manage websites with clean and compliant code. Use this powerful web tool to define your site and create basic pages, hyperlinks, images, image maps, tables, and interactive rollovers. You'll convert content from Word documents and use automated Dreamweaver features.

This class may be taken as an elective for WCC's E-Marketing Certificate. Dreamweaver CS5 (Windows) is used in class. Class meets Monday-Wednesday-Wednesday. No class 5/28.
This class qualifies for 0.90 Continuing Education Units or Hours of Training provided by Washtenaw Community College.
For more information, visit E-Marketing Certificate.

Dreamweaver Level 1 Schedule Information
Section	Space	Date	Day & Time	Location	CRN	Instructor	Cost	Cart
1	Only 3 spaces left!	May 21, 2012 to May 30, 2012	Mon 6:00pm to 8:55pm Wed 6:00pm to 8:55pm	WCC Main Campus Great Lakes Regional Training Center Room 106	57133	Constance Colthorp	Tuition $109 Fees $0 Total $109

Dreamweaver Level 2

Prerequisite(s): "Dreamweaver Level 1" or equivalent experience.

Learn how to implement forms, create frames and Cascading Style Sheets, and use the built-in JavaScript features and other interactive elements of this powerful web tool.

This class may be taken as an elective for WCC's E-Marketing Certificate. Dreamweaver CS5 (Windows) is used in class.
This class qualifies for 0.90 Continuing Education Units or Hours of Training provided by Washtenaw Community College.
For more information, visit E-Marketing Certificate.

Dreamweaver Level 2 Schedule Information
Section	Space	Date	Day & Time	Location	CRN	Instructor	Cost	Cart
1	Space available	Jun 11, 2012 to Jun 18, 2012	Mon 6:00pm to 8:55pm Wed 6:00pm to 8:55pm	WCC Main Campus Great Lakes Regional Training Center Room 106	57135	Constance Colthorp	Tuition $109 Fees $0 Total $109

E-Marketing for Small Business and Nonprofit Organizations Creating Connections Through Social Media

Prerequisite(s): "Computer Basics: Internet" or equivalent experience.

Looking to reach your customer in the digital age? Learn how to leverage social media technology to spread your message, rally support, and increase your revenues. This seminar course is designed to offer managers the bigger picture on how electronic marketing can be used to benefit their organization. Explore effective sites and walk away with a surplus of new ideas on how to use Facebook, Twitter, LinkedIn and more to give your business a boost. We'll also look at some online fundraising applications for your nonprofit organization.

This class is required for WCC's E-Marketing Certificate.
For more information, visit E-Marketing Certificate.

E-Marketing for Small Business and Nonprofit Organizations Schedule Information
Section	Space	Date	Day & Time	Location	CRN	Instructor	Cost	Cart
2	Space available	Jul 16, 2012	Mon 6:00pm to 8:55pm	WCC Main Campus Morris J. Lawrence Building Room 124	57103	Shannon Beeman	Tuition $39 Fees $0 Total $39

E-Marketing: Blogging Best Practices

Prerequisite(s): "E-Marketing for Small Business and Nonprofit Organizations" or working knowledge of current social media channels.

Anyone can open their laptop and become a blogger, but what makes a blogger effective and able to achieve results for themselves or their company? Successful bloggers know who they're trying to reach and what 'voice' and writing style to use for a given audience or demographic. They also get to know the length and frequency of posts that keeps people coming back and new readers seeking them out.

This class may be taken as an elective for WCC's E-Marketing Certificate.
This class qualifies for 0.30 Continuing Education Units or Hours of Training provided by Washtenaw Community College.
For more information, visit E-Marketing Certificate.

E-Marketing: Blogging Best Practices Schedule Information
Section	Space	Date	Day & Time	Location	CRN	Instructor	Cost	Cart
1	Only 2 spaces left!	May 22, 2012	Tue 6:00pm to 8:55pm	WCC Main Campus Morris J. Lawrence Building Room 124	57098	Kyle Stuef	Tuition $39 Fees $0 Total $39

E-Marketing: Community Management and Moderating

Prerequisite(s): "E-Marketing for Small Business and Nonprofit Organizations" or working knowledge of current social media channels.

What do you do if you have a negative comment on your website? Should you let people post on your company's Facebook page? Discover effective techniques for controlling the conversation while allowing people to give you meaningful feedback.

E-Marketing: Community Management and Moderating Schedule Information
Section	Space	Date	Day & Time	Location	CRN	Instructor	Cost	Cart
1	Space available	Jun 26, 2012	Tue 6:00pm to 8:55pm	WCC Main Campus Morris J. Lawrence Building Room 124	57100	Kyle Stuef	Tuition $39 Fees $0 Total $39

E-Marketing: Content and Communication

Prerequisite(s): "E-Marketing for Small Business and Nonprofit Organizations" or working knowledge of current social media channels.

So, you've got a blog for your business, or a Facebook fan page, and a Twitter account. How are you using them? Are your communications bringing your desired response? Digital content can come from many places. Make your web presences rich with information and media that effectively promote your product or service. Explore how and where to aggregate meaningful content.

E-Marketing: Content and Communication Schedule Information
Section	Space	Date	Day & Time	Location	CRN	Instructor	Cost	Cart
1	Space available	Jun 19, 2012	Tue 6:00pm to 8:55pm	WCC Main Campus Morris J. Lawrence Building Room 124	57097	Kyle Stuef	Tuition $39 Fees $0 Total $39

E-Marketing: Facebook Ads

Prerequisite(s): Able to use a web browser; familiar with Facebook.

Business owners, entrepreneurs, and affiliate marketers ? get in the game! Create attention-grabbing ads on the world's most popular social network. Get to know display advertising basics and brand your business, build your following and measure the return on your investment. You'll also practice creating and writing ads that get users to take action.

E-Marketing: Facebook Ads Schedule Information
Section	Space	Date	Day & Time	Location	CRN	Instructor	Cost	Cart
1	Space available	Jul 30, 2012	Mon 6:00pm to 8:55pm	WCC Main Campus Morris J. Lawrence Building Room 124	57154	Meaghan McCann	Tuition $39 Fees $0 Total $39

E-Marketing: Foursquare, Google Places and Yelp! Use Location-Based Social Media to Promote Your Business

Prerequisite(s): Computer user (Mac or Windows), an active email account - preferably one that's accessible from the Internet or your smartphone.

If you have a restaurant, salon, retail store or other brick-and-mortar location, your tech-savvy customers may already be reviewing your business and sharing information with other potential customers online. Do you know what they're saying about you? Is the information accurate? Make it easy for your happy customers to build buzz for your business. Determine which location-based social media services make sense for your business, engage your customers with check-in and sharing spaces, monitor what your customers are saying, and consider creating a mobile-friendly website to reach more customers.

E-Marketing: Foursquare, Google Places and Yelp! Schedule Information
Section	Space	Date	Day & Time	Location	CRN	Instructor	Cost	Cart
1	Space available	Jul 10, 2012	Tue 6:00pm to 8:55pm	WCC Main Campus Morris J. Lawrence Building Room 124	57102	Kyle Stuef	Tuition $39 Fees $0 Total $39

E-Marketing: Grow Your Business with LinkedIn

Prerequisite(s): "Computer Basics: Internet" or equivalent experience.

With more than 45 million users around the globe, LinkedIn represents professionals seeking business and career opportunities. Unlike other social networking sites, LinkedIn was developed solely for `"business people" and offers the opportunity to build a network of quality contacts. Business owners and entrepreneurs: Kick-start your LinkedIn profiles to maximize their networking potential. Topics covered include: building a personal page, creating a business page, LinkedIn Groups, creating appropriate marketing messages, how to integrate LinkedIn with other social media platforms, and more!

This class is required for WCC's E-Marketing Certificate.
For more information, visit E-Marketing Certificate.

E-Marketing: Grow Your Business with LinkedIn Schedule Information
Section	Space	Date	Day & Time	Location	CRN	Instructor	Cost	Cart
1	No space available	Jun 18, 2012	Mon 6:00pm to 8:55pm	WCC Main Campus Morris J. Lawrence Building Room 124	57096	Shannon Beeman	Tuition $39 Fees $0 Total $39	Email Me if a space becomes available in E-Marketing: Grow Your Business with LinkedIn Section 1

E-Marketing: Search Engine Optimization Tips and Tricks Boost Your Web Traffic

Prerequisite(s): "Computer Basics: Internet" or equivalent experience.

Explore the various ways that Google ranks web pages. Learn tips and tricks to improve your website's search engine visibility and increase traffic. Walk away with a number of search engine optimization techniques that you can apply within your e-marketing strategy.

This class is required for WCC's E-Marketing Certificate.
For more information, visit E-Marketing Certificate.

E-Marketing: Search Engine Optimization Tips and Tricks Schedule Information
Section	Space	Date	Day & Time	Location	CRN	Instructor	Cost	Cart
1	No space available	Jul 9, 2012	Mon 6:00pm to 8:55pm	WCC Main Campus Morris J. Lawrence Building Room 124	57101	Shannon Beeman	Tuition $39 Fees $0 Total $39	Email Me if a space becomes available in E-Marketing: Search Engine Optimization Tips and Tricks Section 1

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Washtenaw Community College

LifeLong Learning @ WCC

E-Marketing Certificate

Requirements

Fluid Program

Two-year Limit

Grandfathering

Dreamweaver Level 1

Dreamweaver Level 2

E-Marketing for Small Business and Nonprofit Organizations Creating Connections Through Social Media

E-Marketing: Blogging Best Practices

E-Marketing: Community Management and Moderating

E-Marketing: Content and Communication

E-Marketing: Facebook Ads

E-Marketing: Foursquare, Google Places and Yelp! Use Location-Based Social Media to Promote Your Business

E-Marketing: Grow Your Business with LinkedIn

E-Marketing: Search Engine Optimization Tips and Tricks Boost Your Web Traffic

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