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Saturday, June 15, 2019

New in Fall '19: Broadcast Media Arts Certificate

NOTE: This is the first in a three-part series on new program offerings in the Fall 2019 semester. See also: General Studies associate degreeWeb Design & Development certificates

Dena Blair, lead faculty member for Washtenaw Community College's Broadcast Media Arts department, took a sabbatical to evaluate how the skills being taught in the college’s associate degree program match the demands of what the industry expects of its entry-level employees and four-year institutions expect of their transfer students.

While doing so, Blair realized the industry need for a new 12-credit Broadcast Media Arts certificate program. Its four classes cover live production, editing, vocal delivery and scriptwriting — the skills that Blair says “set the groundwork for a career in radio.”

The coursework required to earn the certificate can expand the skillset of people already working in related industries, such as journalism, public relations, marketing, advertising and media productions. Or it can help people who’ve already earned a degree but are looking to be retrained for a career switch.

“Offering a certificate in Broadcast Media Arts will allow this population to be ready to make a career change, with just a few core courses,” Blair said.

BROADCAST MEDIA ARTS CERTIFICATE
Program requirements (12 credits)

COURSE      TITLE                                                 CREDITS
COM 150     Introduction to Radio Production                3
COM 155     Scriptwriting for Broadcast Media Arts        3
COM 160     Voice and Articulation                               3
COM 170     Advanced Radio Production                       3

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For media inquiries, contact:


Susan Ferraro
Director Media Relations
734-677-5295
snferraro@wccnet.edu

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