BMG 169: Sports and Entertainment Marketing

online available

In this course, students explore marketing principles and resources for the sports and entertainment industries. Students will develop a fundamental knowledge of product elements and channels of distribution. In addition, students will discuss how increasing attendance in a venue is achieved by developing an understanding of the how, who, what and where of marketing.

Level I Prereq: Academic Reading and Writing Levels of 6; Academic Math Level 1

Class offerings by semester

  Winter Summer Fall

Even Years
(2022, 2024, 2026)

 offered in the daytime    

Odd Years
(2023, 2025, 2027)

 offered in the daytime    

offered in the daytimeDay Class (before 5 p.m.) offered at nighttimeEvening Class (after 5 p.m.) offered online Online Class
Revised: 3/30/23

Please refer to the course schedule to see the specific time and platform for which the course is offered.
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Check the schedule

Description Hours
Credits 3
Lecture Hours 45
Clinical Hours 0
Lab Hours 0
Other Hours 0
Total Hours 45

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