BMG 169: Sports and Entertainment Marketing

In this course, students explore marketing principles and resources for the sports and entertainment industries. Students will develop a fundamental knowledge of product elements and channels of distribution. In addition, students will discuss how increasing attendance in a venue is achieved by developing an understanding of the how, who, what and where of marketing.

Level I Prereq: Academic Reading and Writing Levels of 6; Academic Math Level 1

Class offerings by semester

Summer 2020 Fall 2020 Winter 2021 Summer 2021 

   offered in the daytime  

offered in the daytimeDay Class (before 5p.m.) offered at nighttimeEvening Class (after 5p.m.) offered online Online Class

Class offerings by semester is offered as a planning tool. Please refer to the course schedule to see the specifc time and platform for which the course is offered.

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Check the schedule


Description Hours
Credits  3
Lecture Hours 45
Clinical Hours 0
Lab Hours 0
Other Hours 0
Total Hours 45
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