This class is no longer offered as of Winter 2020.
Students learn how to identify a target market that provides a continuous competitive advantage to the small business owner by performing market research. Students will complete a plan of marketing which includes an evaluation of profit potential. This course was previously BMG 292.
Level I Prereq: Academic Reading and Writing Levels of 6; BMG 109 minimum grade "C-", may enroll concurrently or equivalent business experience
Level II Prereq: CIS 099 with grade "P"