online available
In this course, students will gain an understanding of marketing strategy, segmentation, differentiation, buyer behavior and emerging technology tools for marketers. The course also focuses on marketing decisions, with emphasis on the key strategy decisions in each area of the marketing mix: product, place, promotion and pricing.
Level I Prereq: Academic Reading and Writing Levels of 6
Class offerings by semester
| Winter | Summer | Fall | |
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Even Years |
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Odd Years |
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Please refer to the course schedule to see the specific time and platform for which the course is offered. |
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Evening Class (after 5 p.m.)| Description | Hours |
|---|---|
| Credits | 3 |
| Lecture Hours | 45 |
| Clinical Hours | 0 |
| Lab Hours | 0 |
| Other Hours | 0 |
| Total Hours | 45 |
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