BMG 250: Principles of Marketing

online available

In this course, students will gain an understanding of marketing strategy, segmentation, differentiation, buyer behavior and emerging technology tools for marketers. The course also focuses on marketing decisions, with emphasis on the key strategy decisions in each area of the marketing mix: product, place, promotion and pricing.

Level I Prereq: Academic Reading and Writing Levels of 6

Class offerings by semester

Summer 2020 Fall 2020 Winter 2021 Summer 2021 
 offered online offered in the daytimeoffered online  offered at nighttimeoffered online  offered online

offered in the daytimeDay Class (before 5p.m.) offered at nighttimeEvening Class (after 5p.m.) offered online Online Class

Class offerings by semester is offered as a planning tool. Please refer to the course schedule to see the specifc time and platform for which the course is offered.

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Check the schedule


Description Hours
Credits  3
Lecture Hours 45
Clinical Hours 0
Lab Hours 0
Other Hours 0
Total Hours 45
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