Business Sales and Marketing (CTBSLM)

Certificate

This program has been replaced by Digital Business Marketing and Sales Certificate (CTBSMS). Students currently enrolled need to complete it by the end of the Spring/Summer 2022 semester.

If you have questions about this program please contact a program advisor or contact a general student advisor.

This certificate program is designed to provide the student an opportunity for immediate employment is sales and marketing jobs that require skills in customer interface, basic market research, basic digital and social media applications and trends, presentation preparation, and market analysis. This program allows students to obtain this certificate as a specialized credential as they progress toward and associate’s degree. The courses in this program may be applied to WCC’s Business Associate in Arts Degree and Associate Applied Science degrees in management and retail management offered by the School of Business and Entrepreneurial Studies.

This is a high demand, high skill and high wage program as defined by the Michigan Community College Network.

2017-18 | 2018-19

This program has been replaced by Digital Business Marketing and Sales Certificate (CTBSMS). Students currently enrolled need to complete it by the end of the Spring/Summer 2022 semester.

If you have questions about this program please contact a program advisor or contact a general student advisor.

2018-2019 Academic Requirements

This program prepares students for immediate employment in sales jobs that require skills in sales presentation, negotiation, customer service, display preparation, inventory analysis, and basic market research. The courses in this program may be applied toward an Associate in Applied Science degree in Management.

Competency in keyboarding is necessary for success in this program. If students need to improve keyboarding skills, take BOS 101A before beginning the program.

Division
Business/Computer Technologies
Department
Business Department
Advisors
Sandro Tuccinardi
(Items marked with an icon online icon are available online.)
Major/Area Requirements
Class   Title Minimum Credits
BMG 160   Principles of Sales 3
BMG 205   Creating the Customer Experience 3
BMG 207   Business Communication 3
BMG 155 or Business on the Internet *  
BMG 250   Principles of Marketing 3
Total 12
Total Credits Required
12

Footnotes:

*It is advised that students planning to transfer to EMU complete BMG 155 because BMG 250 is a required course in the EMU business program.