This program has been replaced by Digital Business Marketing and Sales Certificate (CTBSMS). Students currently enrolled need to complete it by the end of the Spring/Summer 2022 semester.
If you have questions about this program please contact a program advisor or contact a general student advisor.
This certificate program is designed to provide the student an opportunity for immediate employment is sales and marketing jobs that require skills in customer interface, basic market research, basic digital and social media applications and trends, presentation preparation, and market analysis. This program allows students to obtain this certificate as a specialized credential as they progress toward and associate’s degree. The courses in this program may be applied to WCC’s Business Associate in Arts Degree and Associate Applied Science degrees in management and retail management offered by the School of Business and Entrepreneurial Studies.
This is a high demand, high skill and high wage program as defined by the Michigan Community College Network.