Digital Business Marketing & Sales (CTBSMS)

Complete an entry-level sales and marketing certificate in one semester! Designed for those who are interested in starting in sales and marketing or for those who want to enhance their existing business skills. Classes are offered in accelerated on ground and online formats to accommodate the working professional.

This certificate is designed to provide you with the opportunity for employment in digital marketing and sales that require basic digital business applications. Specific skills include customer interface, basic market research, business trends, presentation content, presentation tools and business market analysis. This program allows you to obtain this certificate as a specialized credential as you progress towards an advanced business certificate, Associate Degree or a transfer pathway to a four-year university.

Career Outlook in Michigan

106,215Median Earnings

66Annual Job Openings

2% 10 Year Employment Growth

Learn More about Advertising and Promotions Managers

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106,215Median Earnings

66Annual Job Openings

2% 10 Year Employment Growth

Learn More about Green Marketers

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119,885Median Earnings

614Annual Job Openings

14% 10 Year Employment Growth

Learn More about Marketing Managers

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130,964Median Earnings

1072Annual Job Openings

8% 10 Year Employment Growth

Learn More about Sales Managers

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2019-20 | 2020-21

2020-2021 Academic Requirements

This certificate is designed to provide students with the opportunity for employment in digital marketing and sales that require basic digital business applications. Specific skills include customer interface, basic market research, business trends, presentation content, presentation tools and business market analysis. This program allows students to obtain this certificate as a specialized credential as they progress towards an advanced business certificate, Associate Degree or a transfer pathway to a four-year university.

Competency in keyboarding and internet navigation skills are necessary for success in this program. If students need to improve keyboarding skills, take BOS 101A before beginning the program.

Division
Business/Computer Technologies
Department
Business Department
Advisors
Donna Rochester
Sandro Tuccinardi
(Items marked with an icon online icon are available online.)
Major/Area Requirements
Class   Title Minimum Credits
BMG 160   Principles of Sales 3
BMG 205   Creating the Customer Experience 3
BMG 207   Business Communication 3
BMG 155 or Business on the Internet *  
BMG 250   Principles of Marketing 3
Total 12
Total Credits Required
12

Footnotes

*It is advised that students planning to transfer to EMU complete BMG 155 because BMG 250 is a required course in the EMU business program.