Jeff O'Boyle

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Dr. Jeff O'BoyleName: Dr. Jeff O’Boyle
Business Name: Beyond Primary Care

I am a family medicine and addiction medicine doctor in Ann Arbor. I became a doctor because I love taking care of people. With family medicine I have the absolute privilege of caring for people at all ages and stages, meaning from newborn to toddler to teenagers onto adults. I also practice addiction medicine because I want to help people overcome highly addictive substances and end the shame and stigma associated with that chronic disease. My clinic follows a new model of healthcare called “Direct Primary Care” where patients deal directly with their doctor. With Direct Primary Care, and my clinic, we eliminate the traditional insurance middlemen through a membership model of care.

A typical patient chooses Beyond Primary Care because they believe what I believe, that healthcare should be affordable and accessible to everyone, the doctor-patient relationship should be  strong and seamless, and healthcare should be individualized, not just a cookie-cutter like experience found in insurance based clinics.

What drives you to be a business owner?

I am passionate about making healthcare affordable, accessible, and authentic to my patients. By eliminating the unnecessary overhead in the insurance-based model of care we routinely offer minimal office wait time, no surprise costs, and opportunities to build long-term and trusting relationships. In short, I practice modern medicine, but with old-school service.

How has the Entrepreneurship Center at WCC helped with your business goals? Feel free to mention any specific resources or connections you’ve discovered through the EC.

As any business owner knows, you have a short amount of time to discuss the services or products you offer to prospective customers. Before I started with the Entrepreneurship Center at WCC, I seemingly had a different “1-minute” elevator pitch every day. This persistent change did not help me keep a clear message for customers. Through working with the Entrepreneurship Center and Al Newman, I refined my business pitch over months of trial and error and have been able to grow my business as a result of better communication.

If you could offer one piece of advice for fellow entrepreneurs or prospective entrepreneurs, what would it be?

Stay positive and network with as many people as you possibly can. As entrepreneurs, we will have nine failures for every one success. Getting it wrong is part of getting it right. The really great entrepreneurs write off their mistakes as experience, and cultivate a constant need to learn.