Washtenaw Community College

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BMG 205: Creating the Customer Experience

In this course, students learn how to create a highly-evolving customer experience in order to build customer loyalty, word-of-mouth customers, and in turn, organizational success. Students apply the core concepts to develop customer experience strategies with a focus on enhancing the quality of the interactions between the service provider and the client/customer. Finally, students refine their personal skills needed to be successful in our constantly changing and customer-centric business environment.

Level I Prereq: Academic Reading and Writing Levels of 6

Credits
3
Lecture Hours
45
Clinical Hours
0
Lab Hours
0
Other Hours
0
Total Hours
45

Some classes are not offered every term. To see if this class is currently available, check the schedule.

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“My teacher posted his lectures and activities on Blackboard weekly, so I was able to complete all required class work and tests at my own leisure. Most importantly, I learned a ton in the course, and my excellent instructor was available by email around the clock.”

—Wendy L., 48

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